Articles and resources

To illustrate my philosophy and thought process when I engage with customers, I've included two articles:

"Why Your Brand is Doing Pricing All Wrong".  

I wrote this article during Q3 2016.  It discusses the often overlooked importance of setting pricing, tying this to your unique selling proposition and how it supports your overall brand strategy.   It comes complete with a Star Wars reference that I hope you enjoy.  

Why Your Brand is Doing Pricing All Wrong Discussing the importance of pricing in establishing your brand. Read Article

Why Your Brand is Doing Pricing All Wrong

Discussing the importance of pricing in establishing your brand.
Read Article

I wrote this article during Q2 2018 before the publication of the 2018 Mary Meeker report.  It discusses the often overlooked importance of understanding how your offline presence and offline initiatives are becoming increasingly important to sustain and grow your online business.   This article also comes complete with a Star Wars reference that I hope you enjoy too.  

How to Grow Online: You Better Be Offline. Successful business will need to build synergies between the online and offline worlds. Read Article

How to Grow Online: You Better Be Offline.
Successful business will need to build synergies between the online and offline worlds.
Read Article

 

To read more articles visit my
LinkedIn Profile

Partial List of Resources

Below are listed some old favorite links and some new ones related to ecommerce, startups and trends.  These range from current events to periodicals to niche specialities to a handful of conferences that I've regularly attended.  I've excluded the obvious news sites like Techcrunch, Recode, WSJ,  Ars Technica, ClickZ, DMA, WWD, Shop.org, DMN, IAB, Apparel Magazine, Business Insider, Luxury Daily, Y Combinator, Business of Fashion, etcetera.  Enjoy.